NORTH AUGUSTA, S.C. (WFXG) - As summer heats up, so does the excitement in North Augusta, South Carolina, where the city’s Riverview Park Activities Center is preparing for one of the most prestigious events in high school basketball—the Nike EYBL Peach Jam tournament.

This annual gathering not only showcases top-tier talent from across the nation but also brings a significant economic boost to the local community.

 For 28 years, North Augusta has proudly hosted the Peach Jam tournament, a partnership between Nike and local leaders like Rick Meyer, Director of North Augusta Parks and Recreation.

North Augusta Parks and Recreation, alongside Nike, has spared no effort in preparing for this highly anticipated tournament.

Director Rick Meyer emphasized the meticulous planning involved in transforming Riverview Park into a hub for basketball excellence. "Nike comes in with their branding team, adding signage, extra seating, and even an in-house barber shop," Meyer shared, highlighting the event's significant impact on the local community and economy.

The Peach Jam isn't just about the spectacle; it's a pivotal moment for young players like Dontrell Jackson from Westside High School.

Representing Jet Academy in this year's tournament, Jackson sees this as an invaluable opportunity to shine on home turf.

His coach, Jerry Hunter, praised Jackson's readiness and mental toughness, noting his preparedness to face off against some of the country's top talents.

Jackson, a standout junior, expressed his excitement and gratitude for the chance to compete against the best. "It is very exciting. I hope it will help me and my future out going to the next level playing in college… hopefully professionally," Jackson remarked eagerly. He's been diligently honing his skills in Atlanta alongside his Jet Academy teammates in anticipation of the tough competition ahead.

Beyond individual aspirations, the Nike EYBL Peach Jam serves as a pivotal event for scouting talent and setting future basketball trends. "Always fun to watch-- to see who is the next best player to come along. Because Nike is always looking for that next Michael Jordan," Meyer added, highlighting the tournament's role in shaping the future of the sport.

As the countdown to tip-off begins, excitement builds not only among players and coaches but also within the local community. With North Augusta ready to welcome athletes and spectators alike, the stage is set for a thrilling display of athleticism, sportsmanship, and the pursuit of dreams.

The Nike EYBL Peach Jam stands as more than just a tournament; it's a celebration of dedication, talent, and the enduring spirit of competition.

As young athletes like Dontrell Jackson prepare to make their mark, the tournament continues to inspire future generations of basketball stars.

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