AIKEN (WFXG) - USC Aiken revealed its long awaited new visual identity Friday morning.

"This is the result of a collaboration among faculty, staff and students who shared their perspectives with Ologie, a highly respected design agency specializing in higher education marketing," said Dr. Sandra Jordan, chancellor.

"This new visual brand goes a long way toward helping us identify ourselves as a university within the USC System and thus, it is an integral part of one objective articulated in our new strategic plan, Leading Forward, which is to develop brand recognition and distinction."

This new visual identity, or logo, builds on the unique culture at the university and within the greater community. It is also more reflective of the local region in the state. This new logo complements USC Aiken’s athletic marketing mark, which will not change at this time.

“It is my hope that all USC Aiken Pacers and stakeholders will enthusiastically share the logo,” Jordan said.

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