KSLA News 12 exists to deliver compelling newscasts, informational and entertainment programming, that meets the needs and interests of our viewers and provides superior results in audience delivery to our advertisers.
We will work with passion, commitment and enthusiasm.
We will operate with the highest commitment to Shreveport and the Ark-La-Tex we serve.
We will provide service to our customers that is second to no other and we will develop our employees as one of our greatest resources.
We will have continuous improvement, never being satisfied.
We will constantly look into the window, not the mirror.
Above all, we will protect our license, broadcast according to community standards, and ensure a prosperous future for KSLA television.