AUGUSTA, GA (WFXG) - We're counting down to the seventh annual Augusta Half-Iron Man, which is just days away. It's a great chance for athletes to come out and compete, but also a chance for the city of Augusta to make some serious money.
More than 8,000 people will be heading to Augusta this weekend, and this includes athletes, their families, and event spectators. With many of those participants coming in from out of town, that means they'll be spending a lot of money on food, hotels and more during their stay.
The Augusta Convention and Visitor's Bureau estimates the city will bring in more than $4 million this weekend alone. Barry White, the president of the Convention and Visitor's Bureau said with all the foot traffic coming through, this helps put Augusta on the IronMan map.
"The amount of people from out of town that are here, those 8,000 people, they're out talking about Augusta. And everything that we hear is they love the course, they love the community, they love the hospitality," White said. "That is testimony that we couldn't pay for. That's just fantastic word of mouth that's so valuable, and they're out being our ambassadors, talking about our community."
The bike route runs 56 miles from downtown Augusta, through the entire state of Georgia, into South Carolina and back.
The running route is a half marathon through downtown Augusta, with the finish line on Broad Street, in front of the Augusta Commons.
Click here for more information on the event.