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Hello NYC Ready for Landrush Phase of .NYC Domains

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NEW YORK, July 22, 2014 /PRNewswire/ -- Hello NYC, an official registration service for .NYC domains, has announced that the site www.hellodotnyc.com is ready and receiving orders for the Landrush phase of the .NYC domain registration launch. Landrush phase is an early bird access stage for all New Yorkers that allows anyone the possibility of requesting a .NYC domain name before the general public rollout of the domains, scheduled for Oct 8. For the first time, anyone in New York City has the ability to own a digital piece of the city, by purchasing a domain ending in .NYC (www.example.nyc).

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The Landrush phase allows New Yorkers to search and place an interest request on available .NYC web addresses. Applicants that take advantage of this early stage get a higher priority than those that wait until October 8, the date in which the public rollout will take place. If two or more people apply for the same domain name, however, an auction will be held to determine the ownership.

According to Gerardo Aristizabal, director of Hello NYC, this is an unprecedented opportunity for New Yorkers to invest in prime digital real estate. "Domain names have become a very valuable asset for individuals and corporations and this opportunity will not repeat itself. This can be seen as an investment, or as a great opportunity to establish a meaningful presence in the digital space of the city," says Aristizabal.

City officials are also excited about this new era for the internet and New York City, as well as the fact that a part of the proceeds of these domains will benefit the city of New York. Mayor Bill de Blasio announced the .NYC expansion in his first major keynote address to the tech community last May.

"There is no shortage of New Yorkers ready to claim their exclusive .NYC identities online, and this is their chance to reserve their piece of this city's valuable digital real estate," de Blasio said in a statement regarding the new .NYC domains.

This domain expansion, starting in 2012, opens up websites beyond the current top level domains, .com, .org, .net, .edu and others, to include new and unique top level domains such as .NYC, .berlin, and even .pizza. .NYC has been one of the most anticipated extensions in this process.

New Yorkers can apply at www.hellodotnyc.com/Landrush. Hello NYC also invites city residents to join the conversation on Facebook and Twitter. (facebook.com/hellodotnyc, @hellodotnyc)

Gerardo Aristizabal

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