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Chief Marketing Officer Christina Motley Featured Speaker at IABC Charlotte

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Marketers and other professionals attending the International Association of Business Communicators' Charlotte, NC Chapter will learn about measuring marketing efforts and effectively utilizing data.

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RALEIGH, NC, June 30, 2014 /24-7PressRelease/ -- Integrated marketing expert and Chief Marketing Officer (CMO) on-demand Christina Motley will present "How to Measure Your Marketing Efforts and Report Data," on July 2, to the Charlotte Chapter of the International Association of Business Communicators (IABC).

The monthly luncheon is held from 11:30 a.m. to 1:15 p.m. at the Piedmont Natural Gas Auditorium in Charlotte, and the event is open to non-members.

With over a decade of experience in both corporate and agency environments, including working start-up firms, nonprofit organizations, Fortune 500 enterprises and household brands, Motley brings a unique, in-depth perspective for effectively researching, interpreting and reporting data to measure integrated marketing strategies. She will share best practices, score cards, case studies and her knowledge about how to make sense of and interpret data across branding, lead generation, social media and public relations initiatives, as well as how to measure and report those results to executive leadership teams.

"As a past member of the Virginia IABC chapter, I am honored to be selected as the speaker on this key topic," said Motley, an award-winning marketer, author and speaker. "Marketing is always changing and new technologies always evolving. As marketers we are expected to respond and engage with customers in real time, 24/7/365. Navigating this challenging sector can be overwhelming with the variety of platforms and the data they provide. I am looking forward to simplifying this challenge and providing practical, how to advice attendees can use in their daily jobs."

Motley, a member of the National Speakers Association, spoke to the Triangle, N.C., Chapter of IABC in April this year, and is a former member of IABC's Richmond, Virginia, Chapter. Her latest book, Leadership Philosophies from Unsung Leaders, is available on Amazon and Kindle.

ABOUT THE INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATORS

The IABC Triangle Chapter works to make it easier for communicators across central North Carolina to connect and more effectively identify, share and apply their communications practices. The Association prides itself in its diversity and vibrancy of its 100 member network, which includes managers, editors, writers, graphic and multimedia designers, marketing and public relations professionals and strategists.

Members work for corporations, agencies, nonprofits, government, education and themselves, as entrepreneurs. Visit http://www.iabctriangle.org.

ABOUT CHRISTINA MOTLEY

Christina Motley is the CEO of her third successful business, having sold two firms still in existence in Virginia. Her team partners with national clients to deliver Chief Marketing Officer (CMO) on-demand and on-point marketing strategies to businesses from start-ups to publicly-held firms. Christina has achieved nearly 300 awards and accolades for leadership, creativity, marketing, writing and speaking As a published author, her writing has been featured in regional, national and international publications. A dynamic speaker and member of the National Speakers Association, Christina delivers keynotes and workshops to diverse audiences, conferences, associations and classrooms. Her third book is scheduled for release in 2014. Learn more at http://www.christinamotley.com.

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