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Emagine International to Deliver Contextual Marketing Solution for Vodacom DRC

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SOURCE Emagine International

Contract represents second Vodacom Group win for Emagine

SYDNEY, NEW YORK and LONDON, June 11, 2014 /PRNewswire/ -- Emagine International, a specialist provider of real-time contextual customer marketing software and managed services, today announced that Vodacom DRC has signed to use its Campaign Management Platform and Managed Marketing Operations services to execute contextual marketing campaigns. This win represents the second Vodacom Group contract for Emagine following the success of its long-term engagement with Vodacom South Africa.

Emagine places heavy emphasis on customer satisfaction, aiming to deliver insights, operational excellence and incremental revenue. This has translated into consistent delivery of results for Vodacom combined with operational excellence and a substantial increase in net incremental revenue.

Emagine's Campaign Management Platform, a comprehensive real-time solution designed specifically for telecommunications operators, will deliver enhanced value to Vodacom DRC subscribers via smart analytics and personalised multi-channel marketing communications. For operators, it lowers customer churn rates and stimulates additional incremental revenue, moving beyond pure acquisition and revenue generation campaigns to ensure the management of the existing customer base value together with the easy execution of up-sell, cross-sell and retention strategies.

Emagine's onsite Managed Marketing Operations service integrates Emagine's Customer Value Management experts directly into Vodacom DRC's marketing team, allowing the operator to combine Emagine's global marketing best practice and technology expertise with their own knowledge of their customers and the market in the DRC.

The process will integrate seamlessly throughout Vodacom DRC's entire network, blending with Vodacom's strategy of complete Customer Value Management across every aspect of their business. This unique combination of Emagine's platform and people will ensure maximum ROI for Vodacom DRC on campaigns in the shortest possible timeframe.

"Emagine's work with Vodacom South Africa has generated impressive results to date," commented Marco Gagiano, Managing Executive of Customer Value Management at Vodacom International. "We are therefore looking forward to expanding our relationship with Emagine to the DRC. Working with their team of onsite technical and marketing experts, we will be able to deliver even more value to our customers in the DRC and we expect to see the benefits of that internally."

"Customer satisfaction is hugely important to us and is one of our key differentiators. We're really pleased that our work with Vodacom South Africa has resulted in a further contract with the Vodacom Group and look forward to working with Vodacom DRC to yield effective campaigns that rapidly generate increased customer engagement and yield sustained and significant revenues," said David Peters, Emagine CEO and Founder.

About Emagine International

Founded in 1998 by CEO David Peters, Emagine International (www.emagineinternational.com) is a leading provider of real-time contextual marketing software and managed marketing services for communication service providers. Emagine enables Telecoms Operators around the world to reduce churn and generate net incremental revenue from their customers through intelligent real-time campaigns and interactions that are personal, relevant and timely - true "Marketing To One®".

In 2013, Emagine launched its Adaptive Contextual Marketing™ platform which uses the latest technology and techniques in machine learning and big data analytics to reveal deep insights into the customer's Behavioural DNA™. Marketing offers and customer interactions are then dynamically adapted based on the individual customer's Behavioural DNA to provide better user experiences and generate higher returns than traditional segmented campaigns.

Headquartered in Ultimo Sydney, Australia's tech hub, the company develops and delivers Telecommunications Grade software for customers including Vodafone, Optus, MTN, Vodacom, Etisalat, True Move, CSL and Telstra.

Media Contact:

Michael Draznin
Liberty Communications
+1.917.921.1039
mdraznin (at) libertycomms (dot) com

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