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Star-Studded Event Features Chairman Sean "Diddy" Combs and Network Talent Including Hosts of "The Breakfast Club" along with Special Guest Andre Harrell and Feature Performances by Childish Gambino and Dillon Francis
NEW YORK, April 23, 2014 /PRNewswire/ -- The term "omnifront" was coined by REVOLT Chairman Sean "Diddy" Combs last night to describe the brand's diverse multi-platform content. The fact that REVOLT is everywhere, anywhere, anytime was underscored multiple times throughout the presentation with several announcements including the unveiling of a comprehensive "Road to Truth" study on how brands can successfully market to Millennials, a new free REVOLT app for iOS and Android devices, and "Making the Brand," a limited-edition series exclusive to the REVOLT app that takes fans behind the scenes of the two year-long journey to create the REVOLT brand.
Those joining Mr. Combs on this groundbreaking night for his new music network included REVOLT CEO Keith Clinkscales, President and Co-founder Andy Schuon and Executive Vice President, Head of Programming & Production Val Boreland as well as talent including hosts DJ Damage and Sibley and the newest editions to the REVOLT team – the hosts of Clear Channel Power 105 hit morning show "The Breakfast Club" – DJ Envy, Angela Yee, and Charlamagne Tha God. The evening also featured a special appearance by Andre Harrell and performances by Childish Gambino and Dillon Francis.
"We are excited to celebrate our very first 'omnifront' with an impressive slate of new brand initiatives that underscore our commitment to being the most accessible name in music on every platform," said Keith Clinkscales, REVOLT Chief Executive Officer.
The #1 network for social influence, REVOLT is the most influential music television network on Twitter, where tweets about REVOLT are seen by 200 people on average – twice as many individuals as MTV and VH1, and three times as many people as E!.* "Born from a curator of cool and influencer of culture, Sean Combs, REVOLT follows suit with its level of influence on the platforms Millennials use often to share and find relevant music news and news in general," stated Bob Gruters, REVOLT Executive Vice President, Head of Ad Sales & Integrated Marketing, revealing the Nielsen data from March and April 2014. "Now is the time to invest in this generation through a relevant brand that is building momentum, REVOLT," he stressed.
Accelerating their mobile app release, REVOLT continues to live in 'perpetual beta,' benefiting from their independent status to experiment with technology and programming. "We are living our own audience insights by releasing our app early," said Jake Katz, REVOLT VP of Audience Insights. "By putting the unfinished product in the hands of our audience, we will be able to build its design to be radically intuitive based on their feedback, but more importantly let the early fans champion it into the culture."
To view and download images of the REVOLT "Omnifront," click here: http://bit.ly/1ie470S
As announced at REVOLT's "Omnifront" presentation, full descriptions of new brand initiatives and original programming are as follows:
Road to Truth Study
Proprietary research just completed
To stay true to REVOLT's mission of being the #1 name in music for the Millennial generation, REVOLT sought to find out how to best reach them from a marketing standpoint, investing in a cross-country ethnographic project and interviewing iconic shapers of culture - from music artist managers to brand marketers to agency executives. This study debunks myths and sweeping generalizations about the generation, and pivots the conversation around Millennials from what they are as a people to actionable insights around media and marketing strategy.
Key results from the study include:
Free REVOLT app
Available on iOS and Android devices
Get music news, exclusive artist interviews, photos, videos, performances, and REVOLT programming highlights. The ultimate companion for music fans of hip-hop, alternative, EDM and beyond, giving viewers the music news they will need to stay in the conversation. Features include:
"Making the Brand"
A series of digital shorts recorded over the past two years, offering a behind-the-scenes glimpse at the formation of REVOLT.
*Source: Nielsen, 4 Week Average March 10th – April 6th 2014; Average Unique Audience Per Unique Author; Average Per Day; Competitive set includes Fuse, Pivot, E!, VH1, MTV, MTV2, MUN2, and ESPN News
ABOUT REVOLT MEDIA & TV
REVOLT is the new #1 name in music. Focused on expertly curating the best of the best in music and engaging youth in social conversation, the multi-genre, multi-platform network offers breaking music news, videos, artist interviews, exclusive performances, and original programming. Attracting over 50 million young adults through television, digital properties, social and mobile, REVOLT is accessible 24/7 – anytime, anywhere, any screen. Launched in broadcast in October 2013, REVOLT is available on Time Warner Cable, Comcast and Century Link in over 40 of the top 50 U.S. markets including New York City, Los Angeles, Chicago, Miami, Boston, Atlanta, and DC.
Kai D. Wright (REVOLT)
Anna Miller (42 West)
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