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Phoenix HS students tackle underage drinking in powerful PSAs

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© CBS 5 News / Jonathan Lowe © CBS 5 News / Jonathan Lowe
© CBS 5 News / Jonathan Lowe © CBS 5 News / Jonathan Lowe
© CBS 5 News / Jonathan Lowe © CBS 5 News / Jonathan Lowe
PHOENIX (CBS5) -

Wednesday night, some of the most creative Phoenix high school students in film and audio production were awarded for what has been a school year full of hard work.

The Phoenix Police Department recognized several high schools that participated in the department's annual "Too Young to Drink: Stop Underage Drinking" PSA contest.

See the PSAs that were finalists here: http://www.youtube.com/user/phxpd/playlists.

Students started back in November writing, shooting, and editing their own interpretations of how to send a powerful message about underage drinking and driving. Prize money totaled $21,000. However, the money doesn't go to the students on the winning team. Instead, it's deposited in the winning school's "media" department account.

A number of videos produced by Phoenix high schools were trimmed down to eight "video" finalists and five "audio" finalists. The winning schools were:

Video PSA


1st Place, South Mountain High School - $5,000 (second year in a row)
2nd Place, Metro Tech High School - $4,000
3rd Place, Metro Arts Institute - $3,000

Finalists

Mountain Pointe - $500
Camelback - $500
Shadow Mountain - $500
Sandra Day O'Connor - $500
Desert Vista - $500

Audio PSA


1st Place, Shadow Mountain High School - $3,000
2nd Place, South Mountain High School - $2,000
3rd Place, Camelback High School - $1,000

Finalists

Metro Arts Institute - $300
Mountain Pointe - $300

The top three videos will be entered in the Rocky Mountain Emmy's competition at NATAS. South Mountain's first place video will show in the Harkins Theatres in Phoenix for a month, prior to the feature presentations. There is the potential for over 275,000 views.

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