Reports of Google's location-based deals irk some shoppers - WFXG FOX54 Augusta - Your News One Hour Earlier

Reports of Google's location-based deals irk some shoppers

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PHOENIX (CBS5) -
The busiest shopping season is here, and we all love a good deal. Technology experts are taking to the internet to sound off on a prospective new program from Google that sends deals straight to your phone based on your location. 

"I use Google Chrome when I'm trying to find an exact place or location," said shopper Kyle Autrum.

"I use my Droid, of course," said Sebastian Morales. 

Google knows everyone uses its services and products. In October, they announced they eventually will track how searches lead to actual store visits and purchases. 

"The challenge with online has been finding the behavior of the person after they see the ad or after they do the search," said Valley attorney Jonathan Frutkin.

But there is reportedly already a program that has launched on a small scale to test this out. Frutkin said it's was just a matter of time.

"Having a beta program to see where people are is important when you're at the mall or shopping because they know where to point you in the right direction," Frutkin said.

So while seeing a coupon pop up on your phone may be exciting, is it worth the cost?

"Walking by a store, your wife might want something in there, you get that great coupon," Autrum said. "But at the same time, you've got somebody tracking where you're at."

"I love shopping and I love discounts," said Karen Allison. When we asked her if she would mind Google tracking her whereabouts, she said it would not. 

"Nobody wants their privacy invaded," Morales said.

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