Kmart 'Show Your Joe' ad going viral - WFXG FOX54 Augusta - Your News One Hour Earlier

Kmart 'Show Your Joe' ad going viral

Posted: Updated:
YouTube User: Kmart YouTube User: Kmart
ATLANTA (CBS ATLANTA) -

Kmart is at it again with another controversial video advertisement.

The new commercial is called "Show Your Joe" and it features men in boxers and suit jackets.

The 55-second ad features six men shaking and dancing to the song Jingle Bells.

Some social media users took to Facebook to express how they feel.

"The Joe Boxer ad goes way beyond good taste. It is completely inappropriate for a Christmas ad. You should drop the ad agency that talked you into it," wrote Annette Quimby.

"If men can have the Hardees commercial, we women can have the Joe Boxer commercial. I love it," wrote Christa Little.

Mobile users: http://youtu.be/9PVhIMr4ScI

What do you think? Share with us on Facebook.

Copyright 2013 WGCL-TV (Meredith Corporation). All rights reserved.

  • NEWSMore>>

  • Paine College back to football

    Paine College back to football

    Saturday, August 23 2014 12:02 AM EDT2014-08-23 04:02:25 GMT
    After 51 years, Paine College brought back their football program to join the rest of their athletic teams.More >>
    After 51 years, Paine College brought back their football program to join the rest of their athletic teams.More >>
  • Grovetown police chief resigns

    Grovetown police chief resigns

    Friday, August 22 2014 10:01 PM EDT2014-08-23 02:01:39 GMT
    Grovetown Director of Public Safety Gary Owens has resigned his post, effective Friday.The resignation comes after a two day suspension by Mayor George W. James III following the escape of two inmatesMore >>
    Grovetown Director of Public Safety Gary Owens has resigned his post, effective Friday.More >>
  • Roberson reflects on tenure as top educator in Richmond Co.

    Roberson reflects on tenure as top educator in Richmond Co.

    Friday, August 22 2014 9:17 PM EDT2014-08-23 01:17:45 GMT
    The cards and sentiments were flowing in as Richmond County students and staff said goodbye to their leader. "That's humbling," said Dr. Frank Roberson. "Both humbling, and encouraging." But the timesMore >>
    The cards and sentiments were flowing in as Richmond County students and staff said goodbye to their leader.More >>
Powered by WorldNow