PowerCurve™ Originations helps organizations harness the value of data to increase profits from customer acquisitions
COSTA MESA, Calif., Oct. 21, 2013 /PRNewswire/ -- Experian®, the leading global information services company, today announced the North American launch of PowerCurve™ Originations, designed to help businesses around the world acquire profitable customers and deliver bottom-line growth through a more decisive, dynamic and efficient approach.
"Customer acquisition and retention remains a key challenge for companies looking to grow their business," said Joy Griffiths, global managing director, Experian Decision Analytics. "This is especially true for those operating across multiple geographies and in different regulatory environments. The good news is there are significant opportunities to achieve real growth through customer acquisitions for companies deploying the right business strategies."
PowerCurve™ Originations has been developed in response to increasingly complex market demands for truly agile and scalable decisioning software and will enable Experian clients to adapt quickly to dynamic business situations, different regulatory environments and grow their business profitably.
"Credit analytics and loan decisioning models are core components of loan origination systems. Leveraging Experian's expertise in credit analytics, PowerCurve™ Originations can support a wide variety of innovative loan scoring models for individual products segments," said Craig Focardi, senior research director, Consumer Finance at CEB TowerGroup. "The application of these models towards meeting diverse business objectives ranging from risk management to customer retention is an invaluable tool for any financial institution in meeting its lending goals."
PowerCurve Originations is the newest addition to Experian's PowerCurve™ platform, which also includes PowerCurve™ Strategy Management and PowerCurve™ Customer Management. The new offering is designed to help organizations identify and originate customers using a real-time, easy-to-use interface.
Equipped with the most advanced decision analytics capabilities in the market today, it leverages Experian's expertise in customer acquisitions and provides access to hundreds of worldwide data sources, streamlining how organizations design and deploy customer acquisition strategies.
"PowerCurve™ Originations is built for customer-level decisioning and ensures that our clients spend less time and money configuring the platform while still retaining the ability to tailor the software to their specific needs," said Charles Chung, president of Decision Analytics North America at Experian. Its scalable and easy-to-use interface will also allow clients to fine tune and improve their strategies, reduce operational costs and drive profitable growth."
By standardizing and consolidating originations processes within a framework that can adapt to changing business needs, PowerCurve™ Originations also provides Experian clients with the ability to meet the demands of compliance and customer expectations.
"Furthermore, in today's world of constantly increasing new data sources, having a platform that can easily access, refine and maximize the business use of data, in a flexible, agile environment, will ensure that organizations can maintain a real competitive advantage," said Chung.
Clients can choose to install the software within their own IT environments, integrating just the capabilities they need in order to effectively manage costs and leverage their existing software investments. Alternatively, PowerCurve™ can be delivered on a software-as-a-service basis, as well as hosted through one of Experian's state-of-the-art data centers.
For additional information about PowerCurve, visit http://www.experian.com/powercurve.
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
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