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SOURCE LG Electronics USA, Inc.
LG and Atlas Genius Celebrate Technology in Everyday Life in New Video
ENGLEWOOD CLIFFS, N.J., Oct. 10, 2013 /PRNewswire/ -- LG Electronics USA and critically acclaimed indie rock band Atlas Genius have teamed up to spotlight the intersection of music and technology in the official music video for the band's smash hit single "If So." Featuring LG G2, the new flagship smartphone from LG Electronics, the video debuts today and can be viewed at http://bit.ly/15X7fyU.
Giving music fans the chance to see life from the band's perspective, the "If So" video follows frontman Keith Jeffery and drummer Michael Jeffery as they embark on a journey through the busy streets of New York and Los Angeles. Using LG G2 to document the sights and sounds of their experience, the Jefferys leverage the device's Dual Record feature to capture their surroundings and their own reactions simultaneously. The video also showcases LG G2's crystal-clear 5.2-inch, near edge-to-edge true HD display and distinctive rear key design. Atlas Genius worked with LG in May to host an exclusive concert event in New York.
"Atlas Genius is always working to give fans a unique entertainment experience through its music and live performances," said James Fishler, senior vice president, marketing, LG Electronics USA. "Similarly, the LG G2 gives users a unique mobile experience. With LG, it's all possible, and the LG G2 allows you to capture entertainment through a 13-megapixel OIS (optical image stabilization) optimized lens, playback video on a crystal-clear 5.2 inch True HD IPS display and listen to favorite tunes in HiFi sound."
The LG G2 is available across the four major U.S. carriers. For specific pricing and availability information, please visit www.lg.com.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative mobile phones, home entertainment products, home appliances, and air conditioning systems and energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is a 2013 ENERGY STAR® Partner of the Year. For more information, please visit www.lg.com.
About Atlas Genius
Atlas Genius' full-length debut album, When It Was Now (Warner Bros. Records), came out in February 2013. Brothers Keith and Michael Jeffery wrote, recorded and produced the record in a studio they built in their hometown of Adelaide, Australia. Their first single, "Trojans," was a Top 3 Modern Rock/Top 10 Triple A radio hit and spent an entire year on Billboard's Alternative Songs chart, selling over 300,000 tracks in the United States alone. Rolling Stone Magazine called the debut "spritely and melodic," while MTV said of the album "anthemic summer-ready dance rock." Atlas Genius are currently in the middle of their first ever headlining tour. The band has also performed at the Firefly, Bunbury, Lollapalooza, Osheaga, and Outside Lands festivals this summer.
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