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SOURCE Cardinal Path
Top digital talent from Starcom MediaVest Group joins the growing independent analytics firm
CHICAGO, Sept. 10, 2013 /PRNewswire/ -- Cardinal Path, an independent digital data and analytics firm, today announced that Joe Nunziante joins the company as Group Director, Client Services.
Previously a VP/digital media director at Starcom MediaVest Group's Spark, Nunziante will be charged with strengthening the firm's client-centered analytics solutions on behalf of Cardinal Path's growing roster of partners. He will report to John Hossack, founder/senior partner and chief operating officer at Cardinal Path.
"Using precise data and analytics to inform a company's marketing investment is at the center of Cardinal Path's mission," said Andrew Swinand, CEO, Cardinal Path. "Joe's ability to understand the potential of data and translate that into actionable insights for our clients will be a tremendous asset to our organization."
"I'm very excited to help our clients make more informed decisions on where to invest in their marketing efforts and, most importantly, how it affects their business," said Joe Nunziante. "Joining an independent firm like Cardinal Path will allow me to examine media and content opportunities from a different perspective – all through the lens of what story the data tells about a brand."
Nunziante received his Bachelor of Science degree from Northwestern University and has spoken on several industry panels centered on data analytics including Digital Hollywood at CES. He resides in Chicago's Streeterville area and has a passion for cooking and following the Yankees.
CARDINAL PATH: www.cardinalpath.com
As a premier, independent digital data analytics firm in North America and a leading global reseller of Google Analytics Premium, Cardinal Path – a portfolio company within Abundant Venture Partners – works with the world's most prominent companies to create, implement and action advanced analytics. Known for its proprietary Online Analytics Maturity Model, a framework for assessing organization-wide analytics maturity, Cardinal Path is comprised of dedicated teams of passionate, award winning analysts, statisticians, academics, developers, and some of the top minds in the digital marketing space. Together, we help our clients unlock the value of their data across a wide digital footprint, sharing all that we know and empowering confident decision making that creates sustainable growth.
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