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Simple Tactics for Small Businesses to Create Relevant Content

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PR Newswire contributing writer, Dan Janal, provides easy PR tactics for small businesses

NEW YORK, March 20, 2013 /PRNewswire/ -- While creating and broadly sharing content has never been easier, creating content that your audience wants to share is a seemingly ubiquitous challenge among today's communications professionals.  And when a small business marketer is investing valuable time, money and resources to craft regular blog posts or fine-tune a video, they want to be sure their audiences find it useful and interesting.  

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According to PR expert and PR Newswire contributing author, Dan Janal, there is no easier way to find out what content your customers want to hear and read about than to ask them. In the latest article on PR Newswire's small business PR Toolkit, Janal reminds us of the value of creating simple survey questions and conducting targeted outreach to uncover audience preferences.

To read the complete article, visit:  http://bit.ly/16JnuNg.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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