have been tallied and the final results are in for the soon to be Georgia
Regents University's primary logo mark, branded seal and primary colors.
were nearly unanimous across all groups surveyed, with the preferred primary
logo mark, seal and primary color palette receiving 44 percent (2,495 votes),
39 percent (2,233 votes) and 55 percent of the total vote (3,183),
survey, conducted by the Division of Institutional Effectiveness, polled ASU
and GHSU alumni, faculty, staff and students and revealed agreement by all
groups for the new university's primary logo. All groups except GHSU students
agreed on the seal and all groups except GHS faculty and staff agreed on
the color palette.
The total response rate to the survey was 13.7 percent. Out
of 6,357 votes, 4,372 respondents resided in Georgia, or 68.7 percent. Alumni
accounted for over one third of the votes (36.2 percent), with students making
up nearly another third (29.2 percent).
"I would like to thank everyone for voting and I believe
that these decisions will be an excellent addition to the foundation of how we
brand Georgia Regents University Augusta," said Georgia Health
Sciences University President Ricardo Azziz.
The primary logo uses the letters " GRU"
together with a version of the Proxima Nova font that was
specifically modified to convey a sense of unity. Under the letters, the full
name of the university is listed, Georgia Regents University, in Sophia
font, and "Augusta" below it in Friz Quadrata font,
which was the font used in the original Augusta State University logo.
wanted to create a sense of unity and a collaborative feel to reflect the
consolidation of the two universities," said Beverly Andersen, Chief
Strategy Officer for Trend Influence, the Atlanta-based company that
designed the logos. "But we wanted it to look unique and not like any
other logo out there."
She also noted
that including elements, like the font from Augusta
State University's logo, is a nod to the important
history inside the primary symbol that will represent the new
The branded seal that was chosen uses a san serif font to create a
legible symbol that expresses the vision of the university, with
acknowledgement to the legacy of the two schools. The seal
prominently displays the Arsenal Oak from the current Augusta State
University logo and the old Medical College of Georgia building from the
current Georgia Health Sciences University logo.
wanted to make it contemporary, but still simple and timeless," Andersen
said about the seal. "We looked at many seals, and this one is more
graphically appealing than most that are out there. We wanted it to be
something that is unique, but that you could use to represent both the history
and the vision for the new university."
The seal also
features an original piece of art called the Unity Flame. The flame
design is based loosely on an old Maori symbol that means "eternal
bond," called the Pikorua, combined with the classic flame/torch symbol.
"The Unity Flame is a piece of custom artwork that is
unique to only Georgia Regents University Augusta," Andersen said.
"It is symbolic of the joining of the two schools into one entity, but
also symbolic of the ideas behind the universities, from the arts
and humanities to business, education, the health sciences and
more, joining into one complete being. It is inspired by the symbols of
life and growth."
Andersen believes that the Unity Flame could become a recognizable
breakout symbol that is synonymous with Georgia Regents University.
that were chosen were a rich dark blue and a silver gray.
The blue may look very familiar, as it is the same blue that Augusta State
University currently uses.
universities have a history with the color blue and we felt it would be a
mistake to move away from that," Andersen said. "Blue symbolizes
trust, intelligence and authority. That matches perfectly with the silver
gray that symbolizes security, reliability and maturity. And even beyond
the symbolism, these colors work very well together from an aesthetic
Senior Vice President for Communications and Marketing
David Brond echoes Azziz's words of thanks to the community.
"I want to thank the individuals who participated in this
voting process," he said. "Many elements in the designs selected by
this vote highlight the rich history of the two schools, while being
unique standalone pieces that reflect the vision of our new university.
and identity pieces will be a visual representation of who and what we
are, but this is really only the tip of the iceberg as we continue to create,
manage and live the university brand."
Thursday, December 5 2013 2:44 AM EST2013-12-05 07:44:00 GMT
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