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SOURCE: My School Swap, LLC
MySchoolSwap.com—a new classified advertising network that gives back to schools nationwide—encourages schools, nonprofit groups, community organizations and small businesses to promote upcoming holiday events and fundraisers through the site's free School & Community category reaching a local audience and beyond.
Gainesville, VA (PRWEB) November 30, 2012
MySchoolSwap.com, a new classified advertising network that donates 50 percent of its paid advertising revenue to schools across the country, encourages schools, nonprofit groups, community organizations and small businesses to promote upcoming holiday events and fundraisers through the site's free School & Community category. Members can reach a local audience and beyond when they select this category to post their own ads.
The free School & Community category serves as a sustainable promotional solution for groups like PTOs or performing arts and community organizations like dance studios, sports teams, church groups and artist guilds to post announcements to a specific audience. This free option includes user-friendly subcategories like Community Events, School Events, Fundraisers, Donations and Volunteer. Up to three images can be uploaded and all ad listings can be shared through social media networks like Twitter and Facebook extending the reach.
MySchoolSwap has a unique philanthropic business model. It is the only classified advertising network that donates half of all advertising revenue to schools. Members buy credits securely for $1 dollar each to post their own basic or sponsored ads in categories like For Sale and Housing, then 50 percent of credit sales is donated to their school. With the free School & Community category, credits are waived.
As a national advertising web site that focuses on schools and their surrounding communities, MySchoolSwap also stands apart from other popular ad web sites with their innovative School Pages. Members join for free and choose any school. When they post an ad, it appears on their School Page. If it’s a paid ad, the school will receive funds.
Each school has its own School Page or ‘wall’ of ad listings. This creates a targeted audience for communication and exchanges. Yet with over 134,000 schools in MySchoolSwap's expandable database, communities overlap so advertisers reach a greater audience and, like other web sites, ads can still be found through location or category searches.
“MySchoolSwap is designed for the school community so it draws a primary audience of parents with school age children,” says Cathy Shalvey, co-founder and president. “The School & Community category is a free and simple approach to reaching this audience.”
The holidays are a time for sharing and giving. The goal of MySchoolSwap is to provide a beneficial platform for communication which increases visibility and encourages participation in worthwhile events and community happenings. It also serves as a practical way to support schools with classified advertising.
For more information visit MySchoolSwap.com. To connect with My School Swap, LLC call (703) 754-8410 or visit http://www.myschoolswap.com.
MySchoolSwap® is a classified advertising network that sets itself apart from typical classified advertising web sites by donating a percentage of revenue to schools and by providing a national network for the school community. It officially launched in April of 2012 and within the first five months of operation, the company sent payments to ten schools in three states. MySchoolSwap has an expandable database of 134,000 preschools, elementary and secondary schools across the United States to include public and private. My School Swap, LLC was founded by Cathy and Tim Shalvey of Gainesville, VA and is supported by an Advisory Board with expertise in areas of internet privacy law, search engine optimization, affinity marketing and education. More information about the leadership team can be found at http://myschoolswap.com/about/our-story.aspx
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