Black Friday shoppers brave the elements for a deal - WFXG FOX54 Augusta - Your News One Hour Earlier

Brian Smith unzips the tent he is calling home this week.

"This is my side, I have slept here for the last three days," said Smith.

Don't let the modest look of the place fool you, Smith is by no means roughing it and he is not spending time becoming one with nature.

"Just a couple of air mattresses we have our TV and it's all powered by a generator," he said.

Smith is just one among a sea of shoppers, calling the Best Buy parking lot home. 

That is until what many would say is the most intense shopping day of the year, Black Friday.

"I'm interested in a Samsung TV it's $600, or actually its $700 off," said Smith. 

Big savings, the reason these shoppers have set up camp, sleeping, cooking and eating in line, all ready to snag the door buster deals.

"I'm here for 2 TVs, I'm here for a Blu-Ray player, I'm here for a hard drive, extra RAM for my computer," said Robert Kodama, also camping out in front of the store. 

In the makeshift tent community it isn't so much about where you stand in line, but where you put your chair.

"It's more of keeping in touch with the people around us so they know what position we are and we know where they are," said Smith. 

Spending the Thanksgiving holiday together, becoming a sort of a ritual for the return customers.

"After we eat together on the tables that you see, we are going to go watch Thanksgiving Day football," said Kodama. 

Some may call it odd, but for these men and women, camping out is what the holiday is all about.

"Is it worth it? Yes," said Kodama.