Augusta, GA (WFXG) - When Ginger Tucker opened Sweet
Madness Bakery, she put "Augusta" in the business' web site name,
acknowledging the bakery serves the Augusta area. And as an Augusta State
University alumna, Ginger felt the same reasoning should've been used in naming
the new U.
"I'm not fond of it," Ginger said about the new U name. "We're
Augusta. We should be proud of being Augusta. Augusta is who we are. I mean,
here at the bakery, we're augustacakes.com."
Ginger is one of hundreds of
business owners set to sign a petition to "Save the A." Organized by
a group of local business men and women, the "Save the 'A'" campaign
is the latest protest to the Georgia Regents University name.
"Why would you abandon a brand
that is globally accepted and worldwide recognized as a brand of quality and
prestige?" said Nick Evans, an alum of Augusta State University and one of the organizers of the campaign.
The "Save the A" campaign
hasn't officially launched yet, nor have they released the list of businesses
in support, but that's because they say the list is still growing. And they're
not just trying to get community support, they're calling on state and elected
officials to get involved as well.
"If they really cared and
they had a passion behind it, then they should," said Glenn Riggs, a sophomore at ASU studying psychology.
Students support taking the
matter to Governor Nathan Deal and the Georgia Board of Regents. Campaign
organizers thank the governor and the board for its commitment to consolidation
and the students, but want them to be more active in the branding. And as the
campaign grows support from alumni and business owners, like Ginger, SAY
they'll continue fighting for "Augusta" to be included in the new U
name.
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