New campaign adds fuel to the protest in new U name - WFXG FOX54 Augusta - Your News One Hour Earlier

New campaign adds fuel to the protest in new U name

Posted: Updated:

Augusta, GA (WFXG) - When Ginger Tucker opened Sweet Madness Bakery, she put "Augusta" in the business' web site name, acknowledging the bakery serves the Augusta area. And as an Augusta State University alumna, Ginger felt the same reasoning should've been used in naming the new U.

"I'm not fond of it," Ginger said about the new U name. "We're Augusta. We should be proud of being Augusta. Augusta is who we are. I mean, here at the bakery, we're augustacakes.com."

Ginger is one of hundreds of business owners set to sign a petition to "Save the A." Organized by a group of local business men and women, the "Save the 'A'" campaign is the latest protest to the Georgia Regents University name.

"Why would you abandon a brand that is globally accepted and worldwide recognized as a brand of quality and prestige?" said Nick Evans, an alum of Augusta State University and one of the organizers of the campaign.

The "Save the A" campaign hasn't officially launched yet, nor have they released the list of businesses in support, but that's because they say the list is still growing. And they're not just trying to get community support, they're calling on state and elected officials to get involved as well.

"If they really cared and they had a passion behind it, then they should," said Glenn Riggs, a sophomore at ASU studying psychology.

Students support taking the matter to Governor Nathan Deal and the Georgia Board of Regents. Campaign organizers thank the governor and the board for its commitment to consolidation and the students, but want them to be more active in the branding. And as the campaign grows support from alumni and business owners, like Ginger, SAY they'll continue fighting for "Augusta" to be included in the new U name.

Powered by WorldNow